AIJU, the technological centre for child security, presented an innovative study which characterizes the EU child population, "the now generation".
Seven EU countries took part on the research study, where variables such as consumption, technologies use and health were analyzed. With these, seven different social profiles have been identified to characterize european children. The study results allow production firms to cover a market gap not considered before. Now, it's no longer possible to define children only by age and gender distinction.
If you want to know more on this stidy, visit www.aiju.info 15/07/2010 |
